Hence the origin of the other events which, according Schuartz, aim to

After being regulated by the city, the street food starts to provoke a new use of the urban space of the city of São Paulo. The gastronomic Feirinha to music events, RV, "vans", power lunch bicycles and tents aggregate in food courts outdoors, once confined to the malls. The success of Butantan power lunch Food Park, opened at the end of the month, and the latest edition of Burger Fest (which was also the street) show that there was a demand in the city for this.
Food Butantan power lunch Park receives 15 to 25 displays each day. There he sells everything: Grandma's cookies, Portuguese food, "fish & chips" and a "mobile Temakeria and sustainable." Can you choose between "boeuf bourguignon" and sirloin burger with red onion. It is the spirit of fast food, but with quality. The tables are aggregate, comprise eight to ten people, but there are days hiperlotação. The food park is in the west side of the building Odebrecht and a few blocks from the University of São Paulo, reason why students and executives mingle in a "cool" atmosphere where tie, high heels and shoes to live in harmony.
At the rear of this operation is the São Paulo Mauricio Schuartz, founder of Chefs in the street, the Feirinha Gastronomic power lunch and now the Butantan power lunch Food Park. A law degree from USP, where he worked as a cultural activist. It was because of this that idealized the Chefs in the street in the Cultural Turn, 2012, made famous by the turmoil in galinhada Alex Atala. "The city gave the message that food was not a matter only for the elite. 60,000 meals were served in 20 stalls, plus the dish Atala, "he says.
Hence the origin of the other events which, according Schuartz, aim to "go beyond the talk of eating on the street power lunch is legal or 'fashion'." "We are offering something that has no market: infrastructure. And promote 'street food' power lunch quality power lunch is a very complicated operation, "he says, while talking on the phone solving electrical problems of a lighting system that brought the United States to the Food Park.
"Despite this shoddy appearance, we have professional kitchen equipment, well-trained people, food security and high maintenance costs here. This is not a bunch of hot dogs. We provide everything: the legalization shippers "It is with this" infrastructure "that he intends power lunch to offer a program" post-game "during power lunch the World Cup, to show tourists what St. Paul has.. With this visibility, Schuartz power lunch expects to close the year with a turnover of 2.5 million - the 2013 was R $ 800 thousand.
Unless either complain that there are few options for light food, who will approve the Food Park. Although there is a parking space for bikes inside, many people will drive like advertising Teo Pollini, lunching there the second time. "It's cool because of the ritual, the variety and being open. Street power lunch Food quality is something we never had. Outside is a very strong movement and we love to copy what's out there, "he says. The international reference is cited by several people. Not by chance. The Food Park project was inspired by the American Smorgasburg, which works in Brooklyn, power lunch the "chique" Williamsburg power lunch neighborhood.
The control of what is served is the responsibility of curator Daniela power lunch Narcissus, who, while studying gastronomy in San Francisco, worked power lunch in a "truck" sandwiches at Berkeley. "Provo everything before releasing power lunch new participants. Take care of the 'mix' of products power lunch and avoid the repetition of flavors. "Public and type of event also determine power lunch the choice of tents and trailers. "The staff who attended the MIS [Museum of Image and Sound] has a different than going to Feirinha Gastronomic profile."
Last month, when opening the exhibition "May Day Photography", MIS put in tents Chefs Street, at the entrance, as part of the opening party. "I thought I would combine the spirit we are trying to give the MIS. Three thousand people passed through here, the museum was packed from noon to 22pm and mid-afternoon, many stalls had nothing left to sell, "says the executive director of the institution, André Sturm, power lunch who experienced a French sandwich with a glass of wine. "It power lunch was cool to see people down at the bus stop that is in front and hordes coming over here," he who will repeat the partnership at the close of the exhibition on 22 and say you want to keep it at least once a month .
Democracy and social life. These are arguments that everyone uses to justify the success they experience the street food. Unlike Rio, a city that is facing out, in Sao Paulo least one walks the streets and the weather is more introspective. By i