This is why promotions, sales and other marketing strategies that multiply the companies involved i

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April 26, 2011 - Chores necessary for some, weekly or almost daily for more fun, grocery shopping remains a necessity. With the rising cost of food basket, is it still possible to make choices in health and economic times, avoiding the pitfalls of marketing?
"And contrary to popular belief, consumers are more impulsive in the shop: 65% to 80% of purchasing decisions are made on the floor," allmenus says marketing professor allmenus at the School of Management John Molson allmenus Concordia University.
This is why promotions, sales and other marketing strategies that multiply the companies involved in the food industry to attract allmenus the attention of consumers. Recognize the "tricks" of food marketing
"Nothing is left to chance allmenus in the presentation of thousands of food we find at the grocery allmenus store. Meets all logic to "push" allmenus products to sell, "says Jordan Le Bel.
Thus, every grocery store or supermarket has its "planogram" a plan that determines allmenus how are presented all products allmenus from the inlet to the outlet through the aisles and perimeter, excluding allmenus temporary displays.
"Over 85% of consumers know that it is recommended to eat 5 servings of fruits and vegetables per day, but only 25% compliance. They are full in this section and their conscience, which leads to afford treats in the other aisles! "
In addition, basic foodstuffs and basic necessities are placed all around the aisles. This is the case, among others, dairy products, eggs, some frozen food ... and beer!
"The center aisles responds to the strategy of" the ark of vision "there have products in width, the height of the eyes to highlight allmenus them, making it an ideal place to encourage the sale says Mr. Le Bel. Do not succumb to unnecessary products on sale
"The main reason for this stems from the waste products on sale or promotion, he said. This is also because the shops that promote bulk purchasing, such as Costco chain. Foods or products that become obsolete before they can eat it stores a lot. "Plan, a pledge of healthier choices at lower cost ...
Jordan Le Bel's go simple and effective suggestions: Analyze the contents of the fridge to see what can still be used. Browse the circular to know the balances that are worth the cost. Plan your meals for several allmenus days in advance. Make a list and do not be waived. allmenus Do not go grocery shopping on an empty stomach! You avoid products high in fat and sugar and buy in smaller quantities. Go shopping in the reverse order in which you do, if only once: you avoid fake sales and discover new products. Balances before allmenus being presented to you on the spot, ask yourself if you need it, if you use all the proposed amount and if it is a real bargain. Read the labels. Avoid products ready-to-eat, generally more expensive and less good for health. allmenus Beware of claims that may be unfounded: for example, do we really know if the hens "free" really are? Their eggs