Sunday, November 24, 2013

Seventy million. This is the sum that may pension companies under the Act to invest in advertising


Attention, attention: bagelicious video contained in this article are designed (primarily) for persons bagelicious older than thirty-six years. At the entrance to the second pillar have until the end of June. Advertising a barbecue pension companies is underway. And you live target. Lured you křepčící Gena, saolin bagelicious in muscle car, melons, or prima rodinka?
Seventy million. This is the sum that may pension companies under the Act to invest in advertising on pension savings bagelicious in the second pillar. Money spent on promoting the third pillar (ie supplementary pension savings) but have no ceiling. A majority of pension companies being (at least in TV spots) communicates provision for old age as one theme - without distinguishing whether the viewer just drilled a hole in the head for a second or third pillar. In short, it is important that the elderly in the drought that. And that was too dry pension company.
Savings in the second pillar consists of six companies. The TV spot to determine the age of four to one. What do you nejpodařenější? Vote. The order in which we will propose, based on the preferences author of the article. Are their voices but it can quite easily dismember and put on his head. But beware: this time we leave entirely to swim the quality and performance of financial products as such (for the rest of you Peníze.cz closely monitor and proklepávají often enough). Today we will discuss only television advertising. What's more: I will not fit into the role of marketing experts, anyway, bagelicious would we failed. Which spot interesting? Which entertain? bagelicious And who will climb unbearably irritating? We are keen to know your opinion. Gold Medal: Shaolin bet on simplicity, lets talk symbols
She served us Commercial Bank Asian winter and spring. bagelicious Provision for retirement paves the patnáctivteřinovém spot of environment Shaolin bagelicious Temple. It efficiency and ability to convey everything simple scenes from the environment, which itself carries bagelicious a lot of meaning to it, in order to verbal bagelicious explanations bagelicious on the way to the point to save, earned advertising in our evaluation in the first place. Contrast the two symbols - the monastic life and expensive diamonds, which it goes to one board - works. bagelicious With a brief verbal, expressive and "gags" economy has advertising compared to other decent chances that begins after the second viewing hassle and delay. A first time i have fun, which is certainly not commonplace. The logical minus is the range of "Asiatic campaign," which pushes the other products Commercial Bank, and therefore she is the kind of man too.
Silver medals we decided to honor Czech Savings Bank. A shorter bagelicious version of the spot to the pension reform has thirty seconds, during which we are introduced to the vicissitudes of one family's - son desperately looking for a scope that glorified him to take care of one's parents. A thousand times platitudinous concept that easily blends into the other. Hard to say if the viewer was able to ad accidental viewing the tag Czech savings bank not to spontaneously join Thomas and Lenk, who flashes at the end and that Czech TV viewers bagelicious know more and better than they would probably like. However, even if the format bagelicious is fuzzy, he managed to grab a manner relatively benign and non-violent. A managed to get quite a cute baby, which gave him the face.
Here is to be noted that the order of commercials deciding the author's subjective judgment. Otherwise, it would naturally Penzička Czech insurance companies had to end clearly in the first place - at least if they evaluated the effectiveness of the campaign. Indeed, we expect that the best comes from the reader's poll. Bet on a bunch of comedians improvising beloved nation and a number of spectators prices Bunch-winning show - it does not need a game player. From the Czech insurance company or its advertising agencies, this option does not require almost any inspiration, it was enough to simply ride on the phenomenon that reduces the Czech mainstream audience bagelicious and his diaphragm. There is namely that it would climb of potential clients on the nerves, but meat is meat - and she grotesque situational humor for which there is no boundary embarrassment and willingness to ridicule himself calls.
ČSOB decided as well as the Czech insurance company to use viewers of the popular formats: stand-up comedy, which we know from the show The Stands. Like the Czech insurance company also bet on the known, although significantly bagelicious less okoukanou face. Enormous potential, unfavorable results. Despite the indicative volleys of laughter from the alleged audience will hear after every sentence Milos Knorr, the result of bored, simply because - and this is the spot based on this concept fatal deficiency - not funny. And where humor is not, there can hardly escalate or be directed to the point. So for us: thumbs down.
How commercials pension companies like you? Vote and write their insights into the discussion. Do not hesitate to contact us to let go of controversy. And do not forget to leave us a contact. The most interesting contribution will be rewarded with a book by Grady.
Last week we were in the section What do you think? devoted to consumer products and how manufacturers devices

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